Gawker has always had the most delightfully codependent relationship with its readers. I do mean that in the psychological/clinical — i.e., unhealthy — sense. (And yes, I count myself among the unhealthily codependent.)
Gawker's Crackstarter is harsh and hilarious and queasy-making because it implicates the reader. If you're entertained by Crackstarter, you're complicit. If you've contributed to Crackstarter, you're even more complicit. If you didn't contribute to Crackstarter, but you watch the video (and if it's published on Gawker, there's no way you won't), you're still complicit.
Source: Ad Age