You know what drives web traffic? Cat videos and gorillas eating children. Exactly right: fear.
What easier way to generate gobs of traffic after you’re part of the Univision company than by scaring everyone into joining the surviving sites as lifeboats for Gawker refugees.
Who knows, maybe they’ll institute the excellent comment management system they have at The Onion-punto-com. Think of all the witty repartee we’ll have with the well-known rapscallions they have as commenters.
Look on the bright side of things, folks.