[The drug dealer] said that he would only give up the video for a "six-figure" sum. I told him that my site didn't even have a six-figure discretionary budget. Over a series of emails and phone calls taking place across Tuesday, I offered him an amount in the mid four figures, or, alternately, a plan by which we'd pay him based on the page views the post received.
Does Denton's entrepreneurship know no bounds?
Source: the Rob Ford story: