If Scientology can do it's own Superbowl advert (commiserations Denver Dolphins BTW) then I'm going to make my own equally stupid religion. We'll call it something catchy but slightly ominous sounding. It'll be loosely based on paganism and ancient Norse mythology only with a more consumer based mindset. We shall live in boats and travel by tube technology, sing songs of valor and sadness. Brew our own cider and yeastie beverages and we'll advertise during the Superbowl about how we are not watching the Superbowl.