What would you pay for Gawker Media?

Tickled by the rumor that Fox is buying Gawker, I began pondering what I would pay for Gawker Media.

The skins of three hitchhikers and a box of hair? Someone else's kid? My massive childhood collection of Breyer horses? (Kidding about the last one—I would never give that up.)

What would you pay for Gawker Media?