1. Write a headline that contains an inflammatory but rhetorical question or statement. Like:
Should You Have Sex With Someone You Hate?
(Real examples here.)
2. Get Jim Cooke or another Gawker Media illustrator much more talented than you to make an illustration like:
3. Write about 1,00o words that amount to "On the one hand wordswordswordswords. On the other hand wordswordswords. Cliché conclusion."
4. Hit publish.
5. Get 945 comments.