If you follow any GM employee on Twitter, you may have noticed a completely random and coincidental run of tweets (still going on) in which just about all of them, with absolutely zero coordination, have spent the last day or so tweeting about Buzzfeed yanking the Dove soap story, when they weren't retweeting other GM employee's tweets about Buzzfeed, probably because it struck them as such a weird coincidence that they had been tweeting about the same thing.

And then there's this, which also seems very plausible: