Oops I'm late on this. Internal memo below-
Hard to imagine, but 2015 is going to be even more intense than this year. Our editorial leadership will be up against pros like Buzzfeed's Ben Smith and Vox's Lockhart Steele — with a phalanx of VCs behind them.
They will outspend us next year; but we can outplay both incumbents and cash-rich ventures, as we have in the past. Our talent selection and development, and our editorial plays, must be as shrewd and accomplished as the baseball management popularized by Moneyball.
In that, we have one great asset that no money can buy: an independent spirit and willingness to defy conventional wisdom.
To that end, we're strengthening core management within Editorial and creating two new positions: Executive Editor, to provide editorial direction and drive coverage of major stories, and a Group Managing Editor handling personnel. (That's a division of responsibilities much like that in a newspaper.)
Both the GME and the incoming Investigations Editor, more familiar to you as John Cook, will report to the Executive Editor, as will the EICs of Gawker, Gizmodo and the other sites. We trust the core of the new executive team will be in place in the new year.
It's my hope that Joel will continue to provide the link between our journalism and our software product development.
The mobile app project — known in the product team as Spark — owes much to Joel's insight into how blogging and commenting feed off each other. He's key to the 2015 design project. And his writing on media ecosystems reconciled our advertising sales leadership to a software future, which is a really big deal. We need Joel's mind, and we need it free of everyday distractions.
Interviews for the new Executive Editor position will start this week. The position will report to me. It is well compensated, commensurate with the responsibility, the motivation of the company's largest department. Candidates will be asked how they intend to sustain our traffic momentum in 2015 — while producing the scoops and pungent opinion that have made the reputations of our eight flagship titles.
(By the way, November's audience number is in, 76m in the US, up 19% on a year earlier. io9 has doubled in reach. Not bad! Oh, and for what it's worth, we draw no less than a third of that elusive demographic, the Millennials that Vice pretends to speak to.)
There are already a couple of strong contenders in the mix. If there are other nominations, for candidates either internal or external, please send the names my way. Interviews will be conducted — swiftly — by me, Heather Dietrick and others. Once you've talked with Joel, I'll be speaking with you in person to answer questions.
Here's the link.
With Johnson no longer in an editorial management role, his position will be replaced by two new ones: executive editor and group managing editor.
"To that end, we're strengthening core management within Editorial and creating two new positions: Executive Editor, to provide editorial direction and drive coverage of major stories, and a Group Managing Editor handling personnel. (That's a division of responsibilities much like that in a newspaper)," the memo states.
Gawker Media's investigations editor—former Gawker editor John Cook, recently returned from First Look Media—and the editors of Gawker Media's's various blogs will report to the executive editor, who in turn will report to Denton.
Both internal and external candidates are being considered for the position.
UPDATE: We hear that Deadspin editor Tommy Craggs is the leading internal candidate.