Every now and then I click on something I think is new and it’s a way old post from way back ... the last two having been authored by terrible human being Hugo Schwyzer, today’s being

‘I Suck’: How Guys Use Self-Deprecation Against You

Have they run out of old favourites? I mean, Schwyzer does suck, but why are they republishing him? Are the reruns randomly selected by an algorithm, or is this some kind of millennial irony I am not acquainted with?