Buzzfeed has some hilarious examples of the language the Urban Outfitters/Anthropologie execs use to describe their customers.

http://www.buzzfeed.com/sapna/the-ente…

The Urban customer, we always talk about, is the upscale homeless person, who has a slight degree of angst and is probably in the life stage of 18 to 26 … The Anthropologie customer is a bit more polished, a bit more older and she has much less angst … She tends to be a homeowner and she tends to be in a relationship and more likely than not, married with children.